Premium Beauty Brand
Omnichannel Fulfilment Automation
88,400+
Double-deep storage locations
~45,000
SKU capacity
2,900+
Totes per hour designed capacity
Arvato
Arvato is a globally operating logistics and supply chain service provider, offering end-to-end solutions across warehousing, fulfillment, transport, and value-added services.
With deep expertise in e-commerce and omnichannel fulfillment, Arvato supports leading brands in designing, implementing, and operating scalable logistics systems tailored to complex order profiles and high service-level requirements.
In this project, Arvato acted as the logistics partner and operational lead, responsible for overall solution alignment, WMS integration, and coordination between automation, warehouse processes, and IT systems - ensuring a reliable and future-ready fulfillment setup.
The client is a leading European omnichannel retailer specializing in premium beauty and personal care products, including perfumes, cosmetics, and skincare. Positioned as a premium beauty brand, it sets high expectations for product availability, delivery speed, and overall customer experience across both physical stores and online channels.
With a rapidly growing e-commerce business, the client operates an omnichannel retail model that requires a logistics setup capable of supporting high service-level targets, seasonal peaks, and long-term growth - without disproportionate increases in labor or warehouse space.
The Challenges
As online order volumes increased, the client's existing warehouse operations began to reach their limits.
Key challenges included:
- Labor-intensive manual picking processes, heavily dependent on workforce availability
- Extensive operator walking distances due to dispersed storage locations
- Limited flexibility to adapt to changing order profiles and peak demand
- Increasing pressure on operational stability
Solution Overview: HaiPick System 3
Together with Arvato, Hai Robotics designed an automation solution based on HaiPick System 3 (HPS 3) to support the client's omnichannel fulfilment requirements.
At the core of the solution is a robot-supported flow rack system, where storage locations are replenished directly from the rear by autonomous robots. This approach allows the combination stations and flow racks to be configured with a high degree of flexibility and adapted precisely to operational needs.
From an integration perspective, HPS 3 provides a modular and scalable automation framework, supporting seamless alignment between robotics, warehouse processes, and IT systems - and enabling Arvato to design a solution that balances performance, accuracy, and future adaptability.
Solution Specifications
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Robots: 72 HaiPick A42TD-L-E1 ACRs + 151 K50H AMRs
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28 Charging stations
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Workstations: 11 for outbound and 4 for inbound (2 of these can be used for clearing)
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Storage locations: 88,400+
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SKU capacity: up to 45,000
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Rack height: 12 m
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Automation area: 4,000 m²
Results & Business Impact
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Transition from a fully manual picking process to an automated, robot-supported solution on just 4,000 m² of warehouse space
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Reduced operator walking distances and manual handling, contributing to more stable performance during peak and promotional periods
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Vertical storage utilisation up to 12 metres, maximising space efficiency within the available footprint
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Support for 88,400+ storage locations and up to 45,000 SKUs, enabling the handling of complex beauty assortments across omnichannel flows
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Faster and more consistent order processing enabled by HPS3 even during promotional peaks
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Improved picking accuracy through WMS and WCS coordination, supporting high service-level expectations typical of premium beauty retail
Beyond financial return, the automation concept provides a scalable operational foundation, enabling the client to adapt capacity as order volumes and SKU complexity evolve, without requiring fundamental changes to the warehouse layout.
Here we manage business requirements ranging from B2C to B2B within an omnichannel logic. Having automation that can respond to these needs - including speed, adaptability, and peak management - is truly exceptional.
I am genuinely pleased to have found a partner that delivers what was promised. The quality of the team, the quality of the integration, and the ability to create real value through collaboration are not so common, and they deserve to be highlighted.
Here we manage business requirements ranging from B2C to B2B within an omnichannel logic. Having automation that can respond to these needs - including speed, adaptability, and peak management - is truly exceptional.
I am genuinely pleased to have found a partner that delivers what was promised. The quality of the team, the quality of the integration, and the ability to create real value through collaboration are not so common, and they deserve to be highlighted.