Store-Friendly Fulfillment at Scale:
How Desigual Transformed Warehouse Operations with Hai Robotics
September 25, 13:00 - 13:30 (CET)
Overview
In a fast-changing retail environment, Desigual needed to centralize its operations, reduce labor intensity, and ensure store-friendly fulfillment across channels. Together with Hai Robotics, they implemented a high-density, sequencing-enabled solution that transformed their Viladecans warehouse—without expanding physical space.
In this exclusive session, combining a live discussion and interviews filmed at Desigual’s distribution center, you’ll hear directly from both Hai and Desigual’s teams about the design, deployment, and real-world impact of their automation solution.
Key Takeaways:
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Why Desigual moved away from traditional racking and decentralized operations
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How automation supports SKU-based sequencing for store-ready delivery
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System design highlights: HaiPick ACRs, HaiPort workstations, modular scalability
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Operational results: throughput, labor efficiency, and ROI
Who Should Attend
This webinar is ideal for:
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Fashion & retail logistics leaders
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Warehouse automation & operations managers
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Systems integrators and solution designers
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Innovation, supply chain, and transformation teams
Speakers
Víctor Rivero
Warehouse Operations Lead at Desigual
Víctor has been with Desigual for over 16 years, having built his career across various departments and roles within the company. He currently leads logistics platform operations, overseeing warehouse processes and driving operational efficiency across the network.
Vanesa Enriquez
Engineering Manager at Desigual
Vanesa leads engineering and continuous improvement initiatives at Desigual’s global supply chain operations. With a background in the automotive industry and a strong focus on Lean principles, she brings cross-industry expertise in process optimization, value stream mapping, and warehouse transformation. At Desigual, she works closely with operations and logistics teams to deliver scalable, cost-effective, and future-ready solutions.
Raul Vilaplana
Country Manager of Spain & Portugal at Hai Robotics
Raúl brings over a decade of experience in robotics, intralogistics, and warehouse automation. He has held roles at industry leaders, including SSI Schäfer and Vanderlande Industries, with a strong track record in international sales growth, strategic account management, and customer relationships. As Country Manager for Spain and Portugal at Hai Robotics, he is also leading the company’s expansion into Latin America.
Reserve your spot today
and get an inside look at how one of Europe’s most iconic fashion brands reimagined fulfillment.